Introduction Search is changing faster than ever. For years, businesses focused on ranking on Google by optimizing webpages, targeting keywords, and building backlinks. While those tactics still matter, a new challenge has emerged: getting your brand mentioned by AI-powered search engines and assistants such as ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews. Many companies invest heavily in SEO, publish content consistently, and achieve strong rankings, yet they rarely appear in AI-generated answers.